Hi!
My name is Anna Cates.
I’ve been creating all kinds of digital products for over 10 years.

So, what did I do so far?

Design + Technology + Business

I believe that to build good products, you need to “get” all 3 aspects. I’m at my best when integrating technology and design to create simple and usable products. Design is how things work and it's about understanding people. It should be innovative, user friendly and smart but it also needs to live in the real world, answer business goals and work within given constraints.

My Process

Research
01
Market/competitors
User research
Current system
Support and BI
Design Process
02
Brainstorming with the team - UX, PM, designers, writers, developers
03
User stories
Sketches
Wireframes
Prototypes
04
User testing - as early as possible
Handoff
05
Finalize the designs, use (or create items for) the design library
06
Create detailed styelguides and ensure proper implementation
After Launch
07
See how our users really using the product > go back

Other than design, I'm super passionate about cool innovative technology and introducing kids (especially girls) to all kinds of tech, so every 2 months or so I organize and run an Hour of Code activity. I'm also passionate about my kids, my dog, hackathons, books, sour patch kids and coffee.

You can see some more things I did on my (ex)studio's site: www.interactivecats.com or read some more details on my Linkedin.